Industry Deep Dive- Insurance: Selling Peace of Mind at a Premium

The insurance world is FULL of commissions at every level of employment.

Insurance is one of the oldest high-ticket industries, but most closers struggle because it feels boring. The key shift: you’re not selling a policy — you’re selling peace of mind.

Think about it: when someone buys life insurance, they’re not buying numbers on paper. They’re buying the comfort of knowing their family is secure. When they buy health insurance, they’re buying the confidence they won’t face financial ruin.

At Ground Zero Academy, we give you the knowledge of how to close and you put that knowledge to use immediately by writing your own scripts that FIT your unique style, like:

• “I understand not understand why you need this today, but the truth is this policy isn’t about today. It’s about your kids never worrying tomorrow.”

• “You’re not paying for paperwork — you’re investing into peace of mind knowing you have a future that is protected by us.”

  
  

When you bring emotion, especially empathy into technical sales, you transform insurance into an elite closer’s playground (the 3 E's).