Competitive Edge

Playbook and Academy, home of Ground Zero Academy with founder and coach, Alesia Dimple Kapadia. The high-ticket coaching market is evolving fast—and if you’re waiting for the “perfect moment” to enroll, you might be watching your momentum slip away. 💡 The Market Is Hotter Than Ever According to Forbes, 2025 marks a new era for high-ticket coaching. AI-powered personalization, niche specialization, and hybrid delivery models are transforming how coaches serve—and how clients

For over two years, I’ve applied to roles across industries. As a chef, author, coach, and high-ticket closer, I’ve heard the same silent message: You’re not underqualified — you’re overqualified. Here’s the truth: being passed over isn’t always about lack of skill. Often, it’s about intimidation. Employers may fear you’ll get bored, move on quickly, or even outshine leadership. Research shows that overqualified applicants are seen as a “flight risk,” even when their skills c

In high-ticket sales, confidence is everything. The deals are big, the objections are heavy, and the hours can be long, especially when you first start. That’s why one of the most important habits you can build as a closer is setting a personal standard : get at least one close under your belt by Wednesday. Why Wednesday? Because you used Tuesday to reset your entire week. When you hit a close midweek, two things happen: You prove to yourself you can.  Anxiety turns into fuel

# Mastering High-Ticket Sales: Why Ground Zero Academy Stands Out ## The Accessibility of Ground Zero Academy When it comes to high-ticket sales training, accessibility is key. Ground Zero Academy ranks as the most accessible option on the market. Your investment is approximately $2,500, and we offer flexible payment plans to ensure that financial barriers do not hold you back. In comparison, here’s how other programs stack up: Shelby Sapp : ~$2,997+ Cerra Academy : ~$2,495 (

1. Elite-Level Training That Matches Premium Expectations High-ticket clients demand exceptional quality and transformation  — not fluff or overhyped promises. Ground Zero Academy is built around delivering actual, high-impact results, not just motivational hype.  Reddit+15Mighty Networks+15YouTube+15 2. Laser-Focused Ideal-Member Strategy High-ticket success starts with knowing exactly who  you're serving. Ground Zero zeroes in on a highly-defined “Ideal Member,” making offe

Breaking into high-ticket sales  isn’t about luck. It’s about receipts. Top companies today don’t just want “a good talker” — they want someone trained by an elite closing coach  with a proven playbook academy  behind them. I call this Ground Zero Academy mode : starting fresh but armed with a sales mastery for women  curriculum that gives you the sales scripts for closers , the closing techniques training , and the objection handling mastery  you need to step into interviews

Most people teach sales the same way: a few scripts, a few roleplays, and then you’re on your own.But I knew my girlies deserved better. That’s why I built the Legacy Ladder: Gauntlet™  — a coded, interactive, one-of-a-kind simulator that flips sales training on its head. What Makes the Gauntlet Different? This isn’t a worksheet or a lecture. This is a live simulation  coded to challenge you like the real world does: Real Pushback:  The Gauntlet throws objections at you, just

In the ever-changing coaching landscape, we find ourselves at a critical juncture. Diverse voices and perspectives in coaching are essential for innovation and growth. That’s why I’m reaching out to companies and organizations that share our commitment to empowering women coaches through our Playbook Scholarship Fund. Over the next three months, we will be accepting donations and sponsorships to support this initiative. Join us in making a significant difference in the coachi

Are you ready to transform your career in high ticket sales? I’m excited to introduce Cohort: Ground Zero , a remarkable opportunity for smart, committed women eager to explore high ticket sales coaching. This isn’t just an ordinary program; it’s a vibrant community where ambitious women come together to support and elevate each other. Cohort: Ground Zero is tailored for those serious about mastering the art of high ticket sales. I believe in the value of my book, my course,