Coaching Insights

Ground Zero Academy is officially launching 30 Days of Frameworks , a daily deep dive into the mindset, psychology, and transformation that rebuilt everything from my confidence to my income. For the next thirty days, I will walk you through every framework inside the Academy, from the first lesson that rewires self-belief to the final system that creates lasting legacy. Each one blends science and soul to help you rebuild from the inside out. You will learn how the brain for

A luxury car isn’t transportation. It’s identity . People buy $150,000 cars to say something about themselves. Your framework should focus on the story of the driver: “This isn’t just a Porsche. It’s the story you tell every time you pull up.” “This isn’t horsepower, it’s presence .” Ground Zero Academy drills this kind of identity-selling  so you’re not pitching specs, you’re painting futures. That’s how you elevate above the “car salesman” label into trusted lifestyle consu

Selling $100,000+ medical machines is intimidating . Doctors and hospital boards are experts — but what they need is clarity. The Ground Zero way: Lead with authority (“We’ve installed this system in 40 hospitals with zero downtime issues”). Tie ROI to patient care (“Each MRI pays for itself after 50 patients — which means by month three, it’s all profit ”). High-ticket meets high impact . Selling medical equipment is selling both money and  mission — and when you do both,

This industry is one of the most profitable for top closers because of the price of real estate. Selling real estate investments is high-ticket with high stakes . Investors don’t want “a house” — they want long-term wealth. At Ground Zero Academy, we coach you to pitch properties as portfolios. Example: “This $500,000 duplex generates $4,000/month — which means it pays for itself in 11 years. After that, it’s pure profit.” It’s about showing investors they’re not buying a bui

Tracking is a MUST. Know the software inside and out. These high rewards come with HIGH risk if you aren't always at the top of your game. Software sales used to be mid-ticket. Now, enterprise SaaS packages run six and seven figures annually . To close here, you must master ROI storytelling. Instead of, “Our software costs $250,000 annually,” re-frame it as: “Our software saves you 2,000 employee hours per year. That’s $400,000 back in your pocket.” At Ground Zero Academy, we

Selling luxury travel is about desire, not discounts.  Clients spending $30,000 on a vacation aren’t looking for the cheapest deal — they want to feel exclusive, cared for, and envied. At Ground Zero Academy, we teach “Story-Sell Frameworks.” Example: instead of listing amenities, paint the picture: “You’re sipping champagne on a private terrace as the Amalfi Coast lights sparkle below.” “By the time you return, the only thing people will ask is, ‘How do I book what you  just

The insurance world is FULL of commissions at every level of employment. Insurance is one of the oldest high-ticket industries, but most closers struggle because it feels boring. The key shift: you’re not selling a policy — you’re selling peace of mind. Think about it: when someone buys life insurance, they’re not buying numbers on paper. They’re buying the comfort of knowing their family is secure . When they buy health insurance, they’re buying t he confidence they won’t f

The fitness boom is bigger than ever — gyms, personal trainers, and boutique studios all need high-ticket equipmen t. Treadmills, racks, and recovery machines can cost $10,000–$100,000 per package. The hardest part? Owners view it as “overhead.” Your job is to reframe it as ROI.  At Ground Zero Academy, we train closers to use the “Membership Multiplier” formula: “This $30,000 recovery system means you can charge $50 extra per client. With just 50 members, you break even in

It isn't just about knocking doors-you set your own leads if you cannot close them with the script whatever company is asking you to vomit up before the door slams IN your face... if it ever opens. Roofing isn’t glamorous — until you realize one deal can be worth $10,000 to $100,000. Storm seasons create urgency, and insurance claims mean homeowners often aren’t even paying out of pocket. The catch? They need to trust you . Most homeowners have no clue about shingles, underla

Waiting on the back-end to finish their job so I could get paid is why I started this academy and community. The solar industry has exploded over the past decade, fueled by government incentives, rising energy costs, and consumer demand for sustainability. The average residential solar system can run from $15,000 to $50,000 — putting it firmly in high-ticket territory. But while opportunity is huge, the objections are just as common: “It’s too expensive,” “What if I move?” “