Challenge Accepted

Ground Zero Academy is officially launching 30 Days of Frameworks , a daily deep dive into the mindset, psychology, and transformation that rebuilt everything from my confidence to my income. For the next thirty days, I will walk you through every framework inside the Academy, from the first lesson that rewires self-belief to the final system that creates lasting legacy. Each one blends science and soul to help you rebuild from the inside out. You will learn how the brain for

Integrity is the quietest power move you will ever make. In business and in life, especially in high-ticket sales, your reputation is currency. But integrity — that’s your legacy. When people question your name or twist your truth, remember this: defamation cannot destroy what discipline has built. Integrity is not something you defend. It’s something you live. The goal isn’t to convince the world you’re good. It’s to be so grounded that even lies lose oxygen in your presence

💡 The Core Idea We’ve all heard the phrase “Work hard and you’ll succeed.”  But here’s the twist — hard work only feels like a burden when it’s tied to something you don’t truly care about. When you’re passionate, the hours blur, the challenges feel like puzzles, and the effort becomes part of the joy. 🔍 Why Passion Changes the Game Energy Feels Different  – Passion fuels persistence. You’re not dragging yourself forward; you’re pulled by curiosity and excitement. Obstacles

How Elite Women Closers Use Neuropsychology to Sell with Certainty Let’s get one thing straight: in high-ticket sales, hesitation is expensive. Not just emotionally—but neurologically. The buyer’s brain is scanning for micro-signals: tone, pacing, posture, silence. Every blink, breath, and “um” sends a message. And if you’re not sending certainty, you’re sending doubt. But here’s the truth most sales trainings won’t tell you: confidence isn’t a personality trait—it’s a neuroc

A luxury car isn’t transportation. It’s identity . People buy $150,000 cars to say something about themselves. Your framework should focus on the story of the driver: “This isn’t just a Porsche. It’s the story you tell every time you pull up.” “This isn’t horsepower, it’s presence .” Ground Zero Academy drills this kind of identity-selling  so you’re not pitching specs, you’re painting futures. That’s how you elevate above the “car salesman” label into trusted lifestyle consu

Selling $100,000+ medical machines is intimidating . Doctors and hospital boards are experts — but what they need is clarity. The Ground Zero way: Lead with authority (“We’ve installed this system in 40 hospitals with zero downtime issues”). Tie ROI to patient care (“Each MRI pays for itself after 50 patients — which means by month three, it’s all profit ”). High-ticket meets high impact . Selling medical equipment is selling both money and  mission — and when you do both,

This industry is one of the most profitable for top closers because of the price of real estate. Selling real estate investments is high-ticket with high stakes . Investors don’t want “a house” — they want long-term wealth. At Ground Zero Academy, we coach you to pitch properties as portfolios. Example: “This $500,000 duplex generates $4,000/month — which means it pays for itself in 11 years. After that, it’s pure profit.” It’s about showing investors they’re not buying a bui

Tracking is a MUST. Know the software inside and out. These high rewards come with HIGH risk if you aren't always at the top of your game. Software sales used to be mid-ticket. Now, enterprise SaaS packages run six and seven figures annually . To close here, you must master ROI storytelling. Instead of, “Our software costs $250,000 annually,” re-frame it as: “Our software saves you 2,000 employee hours per year. That’s $400,000 back in your pocket.” At Ground Zero Academy, we

Selling luxury travel is about desire, not discounts.  Clients spending $30,000 on a vacation aren’t looking for the cheapest deal — they want to feel exclusive, cared for, and envied. At Ground Zero Academy, we teach “Story-Sell Frameworks.” Example: instead of listing amenities, paint the picture: “You’re sipping champagne on a private terrace as the Amalfi Coast lights sparkle below.” “By the time you return, the only thing people will ask is, ‘How do I book what you  just

The insurance world is FULL of commissions at every level of employment. Insurance is one of the oldest high-ticket industries, but most closers struggle because it feels boring. The key shift: you’re not selling a policy — you’re selling peace of mind. Think about it: when someone buys life insurance, they’re not buying numbers on paper. They’re buying the comfort of knowing their family is secure . When they buy health insurance, they’re buying t he confidence they won’t f

The fitness boom is bigger than ever — gyms, personal trainers, and boutique studios all need high-ticket equipmen t. Treadmills, racks, and recovery machines can cost $10,000–$100,000 per package. The hardest part? Owners view it as “overhead.” Your job is to reframe it as ROI.  At Ground Zero Academy, we train closers to use the “Membership Multiplier” formula: “This $30,000 recovery system means you can charge $50 extra per client. With just 50 members, you break even in

It isn't just about knocking doors-you set your own leads if you cannot close them with the script whatever company is asking you to vomit up before the door slams IN your face... if it ever opens. Roofing isn’t glamorous — until you realize one deal can be worth $10,000 to $100,000. Storm seasons create urgency, and insurance claims mean homeowners often aren’t even paying out of pocket. The catch? They need to trust you . Most homeowners have no clue about shingles, underla

Waiting on the back-end to finish their job so I could get paid is why I started this academy and community. The solar industry has exploded over the past decade, fueled by government incentives, rising energy costs, and consumer demand for sustainability. The average residential solar system can run from $15,000 to $50,000 — putting it firmly in high-ticket territory. But while opportunity is huge, the objections are just as common: “It’s too expensive,” “What if I move?” “

Every closer knows the gut punch: no close on Friday, no win on Monday. That slump is real — but it’s also a trap. The truth? Tuesday is your reset button (mental reframe at the beginning of the week can improve your total number of closes by Saturday and will allow you to focus on making sure you are prepared for the next Monday). Reframe: “No close yet” means “my close is compounding.”  Prospects that didn’t sign last week are maturing. Tuesday is where your follow-ups shin

Always have at least 5 warm leads ready to close for a Monday. You're guaranteed at LEAST one close. High-ticket sales aren’t just about closing; they’re about flow. A consistent funnel creates consistent cash. Start prospecting Mondays (pipeline fill) , confirm Tuesday touchpoints, demo Wednesday, stack Thursday callbacks, and close Friday. Saturday is Playsay, Sunday is reset. This rhythm ensures there are no “dead” days in your week. At Ground Zero Academy, we map this in

Make sure your CMR is never empty on a Monday. Make your favorite drink while you look it over and check for accuracy. Sundays set the tone for the entire week. Most closers treat Sunday like a crash day — Netflix, scrolling, zoning out. But here’s the reframe : if Friday is your victory lap, Sunday is the pit stop. Without that reset, Monday starts sluggish, and momentum leaks out of your funnel. At Ground Zero Academy, we teach the rhythm of momentum management. Protecting

Practice makes perfect. It's not about your pitch or a script. Find your unique style that closes your prospect and stick to it. Then perfect it because closing=paycheck. Saturday isn’t a “day off” for elite closers — it’s Playsay Day . Think about athletes: the best ones don’t just train during the season, they stay sharp year-round. In sales, your “Playsay” is roleplay, rehearsing objection flips, sharpening your pitch, and refining delivery. Ground Zero Academy drills this

Most people think the weekend is for winding down. But in high-ticket sales? Friday is the closer’s playground. Here’s why: 1. Decision-Making Energy Is High By Friday, executives and decision-makers are ready to clear their plates . They don’t want deals lingering over the weekend. They want to wrap it up and feel accomplished before heading out. That urgency works in your favor. 2. Emotions Run the Show Fridays come with a rush of optimism. Paychecks hit, weekend plans are

If there’s one skill that separates the average salesperson from the top 1% closer , it’s the ability to flip objections. In high-ticket sales, prospects almost always push back — “It’s too expensive,” “I need to think about it,” or “I don’t have the time right now.” Here’s the truth: objections aren’t rejections. They’re opportunities to lead. What is Objection Flipping? Objection flipping is the art of taking a prospect’s resistance and transforming it into a reason to buy

I Started in Retail My first real taste of sales came standing under fluorescent lights in retail. I learned how to talk to people, how to position products, and how to smile through long hours on my feet. Retail taught me resilience and the power of communication, but it also showed me something bigger: 👉 If I wanted real freedom, I couldn’t stay where the paycheck was capped. I Moved Into Solar The solar industry opened the door to commission-based sales. That meant no lim