Industry Deep Dive: Medical Equipment: Selling the Tools that Save Lives
- Alesia Kapadia
- Sep 4
- 1 min read
Selling $100,000+ medical machines is intimidating. Doctors and hospital boards are experts — but what they need is clarity.
The Ground Zero way:
Lead with authority (“We’ve installed this system in 40 hospitals with zero downtime issues”).
Tie ROI to patient care (“Each MRI pays for itself after 50 patients — which means by month three, it’s all profit”).
High-ticket meets high impact. Selling medical equipment is selling both money and mission — and when you do both, you win.
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