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Industry Deep Dive-Roofing Deals: Turning Storms into Six-Figure Seasons

It isn't just about knocking doors-you set your own leads if you cannot close them with the script whatever company is asking you to vomit up before the door slams IN your face... if it ever opens.
It isn't just about knocking doors-you set your own leads if you cannot close them with the script whatever company is asking you to vomit up before the door slams IN your face... if it ever opens.

Roofing isn’t glamorous — until you realize one deal can be worth $10,000 to $100,000. Storm seasons create urgency, and insurance claims mean homeowners often aren’t even paying out of pocket. The catch? They need to trust you.


Most homeowners have no clue about shingles, underlayment, or insurance jargon. That’s where closers shine. At Ground Zero Academy, we teach you to simplify the process:

  • Step 1: Build authority fast (“I’ve worked with 200+ homeowners in your neighborhood this year”).

  • Step 2: Explain insurance in plain English (“You’re entitled to this, it’s not charity — it’s protection you already pay for”).

  • Step 3: Close on urgency (“The adjuster is coming Friday, let’s get you on the list today”).


Roofing sales is about being the calm, trusted guide after chaos. And trust? That’s high-ticket gold. (I enjoyed door-knocking and every contract signed meant BIG money... as soon as the insurance approved it, and as long as the prospect didn't back out. It was so easy to get a signature; my fiance drove me to a prospect ONCE and he saw me get that signature, too.)


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